Performance Marketing Executive

Job description

Company Overview

Blackcoffee.media isn’t your average digital agency, we’re the growth partner behind some of India’s and the world’s most recognizable brands, from JSW and Bill & Melinda Gates Foundation, to Fratelli Wines, Viacom18, Jio, Victoria’s Secret, and hundreds more. Founded by ex-LinkedIn and Meta marketers, we’re obsessed with meaningful impact, not digital fluff. Our close-knit team brings serious chops in performance marketing, social media magic, SEO wizardry, website wizardry, and trailblazing AI tools (think AI Lead Gen Agents and one-of-a-kind Ads Analytics as a Service).

Ready to accelerate real business results, collaborate with ambitious brands, and make every campaign unforgettable?

Welcome to Blackcoffee.media – where ambition meets action, and talent has no limits.

Who We’re Looking For

Are you hungry to learn and ready to take on big challenges? We’re looking for a dynamic, accountable Performance Marketing Executive who lives and breathes paid ads, thrives on D2C e-commerce sales or lead gen puzzles, and knows Google and Meta platforms inside and out. If you believe communication is key, love playing with campaign numbers, and have a nose for what makes brands tick—you might be our perfect match.

What You’ll Do

• Launch, run, and scale high-impact performance marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, Programmatic and hyper-local platforms. Every click, count it.

• Dive into business goals, decode audiences, and map out killer funnel strategies that drive sales and leads—never just impressions.

• Keep an eagle eye on campaign data, spot opportunities, and troubleshoot to unlock next-level results.

• Tell the story behind the numbers: Make sense of performance dashboards, create crisp, actionable reports, and share wins and learning with both clients and teammates.

• Stay curious—always be learning. Test new tools, hop on the latest ad platform trends, and bring fresh ideas into the mix.

• Partner up with creative, strategy, and client teams—because bold ideas win together.

What Sets You Apart

• 1–3 years deep in the trenches managing Google Ads and Meta Ads. Bonus points for D2C e-comm or lead gen experience.

• You get what makes funnels flow—from CAC to AOV to ROAS. Data is your playground.

• Hands-on with Meta Business Manager, Google Ads Manager, and Google Analytics.

• Business basics are your second language: You connect market research, insights, budgets, and ROI like a boss.

• Words come easy—whether in meetings or mail. You can explain why a campaign rocked…or what comes next.

• You don’t wait for instructions: accountability, ownership, and initiative are in your DNA.

• Comfortable using Excel/Google Sheets for reporting and PowerPoint/Slides for sharing the big picture.

Bonus Points

• Experience working brands operating on Shopify, WooCommerce, or similar.

• Creative flair with ad copy or briefing visuals.

• Agency or client-facing background.

Location

Choose your vibe: Remote (PAN India) or join us at the Vadodara office.

📍 Location: Remote (Pune) or Vadodara office (On-site)